B2B contractor ordering portal. Online reorder for your top contractor accounts.
Contractors call, text, email, and fax the lumberyard's inside-sales counter all day to place orders. The rep keys each one into the LBM ERP or POS, looks up the customer's pricing tier and credit status, asks which job it is for, and confirms will-call, yard pickup, or job-site delivery. Repeat orders for the same job get re-keyed every time. After hours, customers cannot order. They go to the competitor with a portal.
It starts when a contractor logs in.
A contractor on a job site needs the same load of lumber, fasteners, and sheet goods they pull every week, so they call the counter and wait on hold. The inside-sales rep keys the order, looks up the account's pricing tier and credit status, and asks which job it is for, the same dance as last week and the week before. Place that order at 8 PM and nobody answers, so the contractor opens the dealer down the road that lets them reorder online. The job moves with the materials, and the materials moved to the competitor with a portal.
From a contractor's phone to your counter rep's inbox, priced and ready.
- 01
We seed the top accounts and their usual items
Pilot weeks 1 to 2: we encode each pilot contractor's usual SKUs and their negotiated pricing into the tool. No full catalog yet; just the items they actually reorder.
- 02
Each contractor gets a branded reorder login
One URL per pilot contractor. They see their usual items and their own pricing, not a generic catalog.
- 03
Orders email straight to the counter rep
A submitted order lands in the counter rep's inbox in the format they already work from. No ERP write-back in the pilot.
- 04
After-hours orders are captured, not lost
Orders placed at 8 PM are waiting on the counter rep first thing in the morning instead of walking to a competitor.
30-day proof.
The pilot starts with your top 5 to 10 contractor accounts and their actual reorder pattern. The first 2 to 3 weeks, we encode the SKUs they buy most against their negotiated pricing. By day 30, those contractors are placing repeat orders online and the after-hours orders that used to walk to a competitor stay with you.
From there it grows. On the monthly, the next tool layers in your full catalog so contractors can find items they have not bought before. The one after pulls in live credit status, then job tagging, then will-call vs yard-pickup vs job-site delivery options, then two-way ERP write-back so orders flow into the ERP queue instead of email. Eventually the destination is the full 24/7 portal.
Your monthly is flat once the pilot graduates onto Starter. Small refinements stay included. Adding a new capability (full catalog, credit status, ERP write-back) is a new tool, and we tell you about it openly before we build it. Most distributors grow into Growth tier across the first year as the contractor base shifts more of its order volume online.
$800 pilot: online reorder for your top contractor accounts on their usual items at negotiated pricing, orders to your counter rep. 2 to 3 weeks to build, 30 days live. After the pilot, the engagement graduates onto Starter ($295/mo). The portal grows from there as full catalog, credit status, and ERP write-back layer in.
The distributors this reorder portal is built for.
This fits small and mid-sized wholesale building-materials distributors, hardware-plumbing-heating distributors, and machinery wholesalers whose top contractor accounts reorder routinely. Typical fit: 25 to 100 person distributors with 50 to 200 active contractor accounts where the top 20 percent account for 60 to 80 percent of order volume. It works when the contractor's reorder behavior is predictable enough to be templated. It does not fit distributors whose business is primarily counter-based walk-in volume or whose contractor accounts are too small to justify portal training.
It runs on the negotiated pricing your reps already quote.
The pilot encodes the pilot contractors' usual SKUs and negotiated pricing into the tool. Orders email to the counter rep in the format they already work. No ERP write-back, no live credit status, no full catalog in the pilot. As the tool grows on the monthly, full catalog sync, live credit status, job tagging, delivery options, and two-way ERP write-back (Epicor BisTrack, Spruce, Eclipse, Prophet 21, Acumatica, Sage 100/300, or similar) layer in one tool at a time.
See it in motion ↓Follow one contractor's reorder from login to your counter.
Questions counter teams and owners ask about the portal.
By day 30, what can my top contractors actually reorder online?
Your top 5 to 10 accounts can reorder their usual items at their own negotiated pricing through a branded login, with each order emailed straight to your counter rep in the format they already work from. We spend the first 2 to 3 weeks encoding those contractors' real reorder SKUs and tiered prices, then run it live for 30 days against the share of repeat orders that shifts online, including the after-hours orders that used to walk to a competitor. $800 is your only upfront commitment. After 30 days live, the engagement graduates onto the Starter tier at $295 a month, and full catalog, live credit status, and ERP write-back layer in from there.
What if our contractors are not tech-forward?
The pilot focuses on the contractors most likely to adopt: long-tenured accounts whose reorder rhythm is predictable. For a contractor who buys the same 12 SKUs every Monday, the portal opens with those 12 SKUs ready to confirm. If those contractors adopt, the rest follow as the portal grows.
Will inside sales lose accounts they currently manage?
Inside sales loses the routine reorder typing. They keep the relationship work: complex projects, new SKUs, exception orders, follow-up, growth conversations. Most inside-sales teams welcome the change once they see it.
Does adding the full catalog or ERP write-back cost extra?
Your monthly is flat, and small refinements to the running portal are included: a new SKU on a contractor's reorder list, a price-tier correction, a tweak to the order email. The bigger steps, the full catalog so contractors can find items they have not bought before, live credit status from the ERP, job tagging, delivery options, and two-way ERP write-back, are each a new tool, and we quote them openly before we build anything. Most distributors grow into Growth tier across the first year as more of the contractor base shifts its order volume online, and that is fine with us.
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